Promoting maximum content using minimal design
Role + Responsibilty
In preparation for the release of Andy’s new book our team was tasked with creating an experience that highlighted his popular recipes, promoting his cookbook and giving his fans access to extensive content.
UX Strategy
Allowing users to easily access content without clutter or confusion. Utilizing features like search, filtering, appropriate pagination and comfortable grid layouts.
UI Strategy
The minimal design treatment allows the diversity of his imagery to speak for itself. Sparse use of line strokes, hover states and scrolling effects give life to the experience without competing with it.
