GoDaddy Product Designer

Enhancing Online Pay Link Experiences for GoDaddy

As part of the Payments Hub team at GoDaddy, I was tasked with improving the online pay link experience for both customers and merchants. The goal was to streamline page flows, elevate design quality, and ensure the product could scale effectively with increasing demand. This project was pivotal to enhancing user satisfaction and maintaining GoDaddy’s competitive edge in the online payment space.

  • Diverse User Needs: Balancing the requirements of both customers and merchants while creating intuitive flows.

    Scalability Challenges: Designing for rapid product scaling without compromising functionality.

    Time Sensitivity: Delivering incremental updates quickly to meet market demands.

    Technical Integration: Ensuring compatibility with existing engineering frameworks and systems.

    Design System Alignment: Adhering to GoDaddy’s established design system while innovating effectively.

  • Enhance User Experience: Streamline the pay link process to create intuitive and seamless user journeys for both customers and merchants.

    Achieve Scalability: Design systems and flows that can support rapid growth and future product iterations.

    Maintain Design Consistency: Align updates with GoDaddy’s design system to ensure a cohesive visual and functional experience.

    Improve Collaboration: Create assets and workflows that facilitate better communication between design, engineering, and research teams.

    Validate with Data: Leverage usability testing to inform design decisions and ensure alignment with user needs.

Mobile Personalized Pay Link

Web Online Pay Link Landing Page

Action Point

Creating comprehensive page flows and user scenarios

I developed detailed page flows for multiple pay link scenarios. This included creating prototypes for the domain connection processes and pay link setup wizards. These prototypes were instrumental in guiding the engineering team and served as effective tools for internal demonstrations.

Action Point

Leveraging user testing to validate design & function

Collaborating closely with the research team, I helped devise a strategy to gather meaningful data from users. Through targeted tasks and questions, we tested multiple layouts and scenarios, conducting comparative analyses. The findings provided actionable insights that informed design decisions and were shared with the lead project manager to guide the project’s direction and validate the design.

User Testing Usability Testing Questions

User Testing A/B Testing

Action Point

Design improvements for a variety of elements within the pay link ecosystem

I created new design components to update and refine existing page layouts, ensuring a modern and cohesive visual experience. These updates were strategically released in incremental phases to align with the rapid scaling of online pay links, maintaining a balance between innovation and continuity.

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Action Point

Figma Components: Boosting Design Efficiency

Leveraging GoDaddy’s design system, I crafted custom Figma components tailored to the needs of the project. These components significantly increased the team’s efficiency by enabling faster iterations and consistent design outputs.

Looking Back

Success from my iOS and web app redesign: Intuitive UX and design system

The iOS and web app redesign resulted in significant enhancements to both user experience and operational efficiency. The updated interface empowered users to effortlessly navigate the platform and access critical data essential for managing their day-to-day operations, streamlining workflows and improving overall productivity.

  • Updated designs elevated the product’s overall aesthetic, aligning it with modern standards.

  • Redesigned page flows reduced friction and improved the user experience for both customers and merchants.

  • Custom Figma components accelerated the design process and ensured consistency across deliverables.

  • Usability testing provided data that validated design decisions and supported ongoing enhancements.

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