A modern brand experience for the Ag industry CompanyStudio Rubric (Livestock Direct) RoleUI/UX + Branding Design Websitelivestockdirect.com Role + Responsibilty Creating a high-level brand experience across the website, print collateral and promotional material. This brand overhaul was an opportunity to showcase Livestock Direct as a progressive leader in the Ag industry. Website Design Building a unified experience that informs customers of Livestock’s tech-focused tools that improve efficiency while managing direct mail campaigns. Quality process and a tailored approach were key fundamentals to the overall site goals. Thoughtful Experience Filtering and lazy-loaders on pages with extensive content allow users to quickly access information relevant to their goals. Timeline-esque treatments outline the different stages of working with Livestock Direct. Branding Design Designing a thoughtful and extensive brand across all applications. The use of monochromatic layouts and imagery, framed elements, line accents and strong typography sets Livestock Direct apart from their competitors. 👈 all work